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In this talk Diageo's Global Design's Director, Jeremy Lindley explores how designers are improving their work through understanding how the brain works.

How do the messages our eyes send to the brain get interpreted? Why do some images have such rich meaning to us? How does recognition and attention work?

Jeremy Lindley delves into semiotics, neuroscience and heuristics in realtion to design and understanding the human brain.

The talk will explore:

  • How we see and recognise visual input
  • Visual assets & their role in the marketing mix
  • Semiotics as applied to design projects
  • Consumer short-cuts and how to understand them
  • The importance of creating distinctive designs
  • Why visual consistency works
  • How to keep creative work fresh while also driving recognition


Museum of Brands

Museum Of Brands, 111-117 Lancaster Road, London, Greater London, W11 1QT

020 7243 9610


Opening times

Mon - Sat: 10am - 6pm
Sun and Bank Holidays: 11am - 5pm


All visitors must wear masks on their visit unless medically exempt from doing so

All visitors must make use of hand sanitising stations during their visit

All visitors must stay 1m or more away from other visiting groups

Booking sizes must not exceed 6 visitors per booking

The museum reserves the right to refuse access to visitors who do not follow the above safety measures on their visit

Closed on Notting Hill Carnival Weekend, Christmas Eve, Christmas Day, Boxing Day and New Year’s Day.

Exhibitions and events nearby

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