Explore how design helped the world’s most popular sport soar to dizzying heights, and how football in turn inspired innovation in design.

Dive into the story behind ‘the beautiful game’ and explore how dedicated designers have helped football continue to grow on a global scale, creating everything from boots, balls and football kits to expansive stadiums to enhance the game.

The exhibition features over 500 objects, films and interviews exploring design in relation to sporting performance, kit development and stadium design, plus the legacies of some of the industry’s beloved clubs and players, from Maradonna to George Best.

Highlights on display include a women’s football kit from 1895, the ball from the 1930 World Cup final, the world’s first ever sports whistle dating back to 1886 and an immersive film installation following the French footballer Zidane. Listen to rare insights from the people who have shaped football today, explore innovative clothing and learn how the design of badges, posters and more can mould a club’s identity.

Whether you’re a football fanatic or a sporting sceptic, there’s something for everyone to explore behind the scenes of the beautiful game.


Design Museum

224-238 Kensington High Street, Kensington, London, Greater London, W8 6AG

020 3862 5900


Opening times

Open daily, 10am – 6pm (last exhibition entry 5pm) The museum is open late on Fridays and Saturdays until 9pm (last admission 7pm).

Please check the museum's website for updates.

All visitors, except members, must pre-book tickets online for paid exhibitions.

Our permanent collection is free and open daily from 10:00 to 17:45, no pre-booking is needed.

Admission slots can be booked onsite with the help of our Visitor Assistants.

Cashless purchases only. Credit/debit card or mobile payments will be accepted at the shops. However, a £1 coin is needed for the lockers (a token can be purchased by card at our Ground floor shop).

We have a brand new café located on the Ground floor – London Grade Coffee.

The library and restaurant remain closed until further notice.

Hand sanitiser stations are available onsite.

Our bike parking capacity has been doubled so that more people can cycle to the museum.

With a National Art Pass you get

50% off exhibitions

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