Level up your social media and digital marketing skills with content strategist and coach Jess Bruno as she walks us through how to leverage digital platforms to get your work seen and make social media work for you as an artist.

Building an organic community and presenting yourself and your practice in a way that really reflects who you are an artist can be a difficult thing to grapple with – especially in our increasingly online world.

To kick things off, Jess will encourage attendees to reflect on your current relationship with social media, working through guided writing prompts and mapping exercises to build out your own ‘content pillars’ which you can use as a framework to ideate and create consistent, engaging content for social media that speaks to your followers.

She will then deep dive into Instagram for artists specifically, breaking down how to navigate the algorithm and get your work seen, craft your unique online presence, and convert creativity into online sales and work.

We will also quickly touch upon newsletters, why you might want one, the best platforms to set one up on, and how to build engagement and an audience through them.

Throughout the session, artists will be encouraged to build out their workbooks – which will be sent in advance of the event – allowing them to leave the workshop with an initial plan and ‘brand bible’ which can be actioned right away!

The workshop will end with a dedicated 45-minute group coaching session where Jess will tackle specific questions and scenarios sent in and suggested from attendees to provide actionable guidance on what to do next.