Level up your social media and digital marketing skills with content strategist and coach Jess Bruno as she returns in-person and walks us through how to leverage digital platforms to get your work seen and make social media work for you as an artist.

Building an organic community and presenting yourself and your practice in a way that really reflects who you are an artist can be a difficult thing to grapple with – especially in our increasingly online world.

To kick things off, Jess will encourage attendees to reflect on your current relationship with social media, working through guided writing prompts and mapping exercises to build out your own ‘content pillars’ which you can use as a framework to ideate and create consistent, engaging content for social media that speaks to your followers.

She will then deep dive into Instagram for artists specifically, breaking down how to navigate the algorithm and get your work seen, craft your unique online presence, and convert creativity into online sales and work.

We will also quickly touch upon newsletters, why you might want one, the best platforms to set one up on, and how to build engagement and an audience through them.

Throughout the session, artists will be encouraged to build out their workbooks – which will be sent in advance of the event – allowing them to leave the workshop with an initial plan and ‘brand bible’ which can be actioned right away!

The workshop will end with a dedicated 45-minute group coaching session where Jess will tackle specific questions and scenarios sent in and suggested from attendees to provide actionable guidance on what to do next.

In this workshop you will:

• Leave with an actionable plan and draft ‘brand bible’ which you can action right away

• Learn the fundamentals of creating engaging content and

• Gain an understanding of how to use Instagram to build visibility and an online audience as an artist

• Discover how to engage current and new audiences with newsletters and how to set one up

• Connect with other artists and practitioners

This event will be held in our courtyard room at Bow Arts Trust, 183 Bow Road, London E3 2SJ.

More about Jess Bruno

I’m the go-to gal that creates shit-hot, no-stress social media strategies. Stripping away the feelings associated with social media allows my community to truly show up in their business without the stress. By removing the distractions and stress associated with social media, you can focus on what you do best, your creativity.

I’m on a mission to shake up the content marketing game for creatives and small business owners. When you’re rolling with me as your social media strategist – you can say goodbye to stress and hello to fun, easy, and effective content creation that actually brings in sales!

www.jessicabruno.co.uk

@jessica.sophia.bruno

Linked in: Jessica Sophia Bruno

About Bow Skills Bow Arts seeks to support creative professionals at all stages of their careers. In 2015, Bow Arts launched Bow Skills in response to an artist survey which showed over 90% of practicing artists find it useful to receive further support outside formal education. Bow Skills is a dynamic and relevant programme of Continuing Professional Development (CPD) which is informed by an artist steering group and open to all creative practitioners across London. The programme of talks, panel discussions, new skills labs and peer crits is open to all, with concession rates available to students, over 65s, under 18s, Bow Arts artists and key workers.